Point of purchase displays must attract attention. Their job is to focus your customers on a product that they’ll desire immediately. But there’s a lot of competition. So how do you make a display stand out from the rest? LED light panels are a great place to start. Some of the ways LED light enhances point of purchase displays include:
- Influence over how customers view a product on display.
- Minimal maintenance and long-life.
- Highly cost efficient.
Let’s take a closer look at each of these benefits.
LED Light Panels Attract Attention
First and foremost, effective lighting pulls people in. By illuminating a point of purchase display, you instantly add a distinguishing factor that gives the customer a reason to focus on a choice product or promotion. This approach works even in well-lit retail environments, as targeted LED light panels change the mood of the chosen display and set it apart from the wider store. That mood is an important element because it gives you greater influence over how the customer feels about the product displayed. Different colors evoke different feelings. When the type of lighting is in sync with the product, it increases the chance of making a sale.
Cool to the Touch, Light on the Pocket
From a practical point of view too, LED lighting is the way to go in terms of both cost and feel. Energy efficiency has become an important consideration in recent years, as businesses look to environmentally-friendly options and the associated cost savings. The numbers speak for themselves; LED lighting uses around 75% less energy than other lights and lasts up to 30,000 hours, approximately 20 times longer than traditional alternatives. Maintaining LED lighting displays is much easier than fluorescent and incandescent bulbs. Even when they do eventually need changing, LED lights are cool to the touch, making the process quick and efficient. Taken together, the cost savings from reduced maintenance and increased efficiency can run into thousands of dollars every year.
Protect the Products
As beneficial as it is to attract attention to products with a smart lighting solution, it’s no good if those same lights discolor and damage the merchandise. LED lighting prevents this from happening, allowing products to sit on display for long periods of time without being ruined. From every angle, LED lighting shines through as the best way to enhance point of purchase displays.